link building
what is link popularity ?
Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
The Search Engines consider your site more important and rank it higher if several other sites link to your site.
Building Link Popularity helps your Web site gain PageRank.
A higher PageRank enables your site to rank higher in Search Engines with competitive keywords.
More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista, etc. rely on off-page factors such as Link Popularity to determine how important your site is in order to rank it in search results.
The idea behind this is that the more links a site has the more valuable it must be.
Quality is better than quantity
Choosing who links to you is just as important as how many link to you.
For example, say you sell landscaping and gardening supplies. Having a link placed on a web site for patios or home improvements will bring in traffic that is more likely to be interested in purchasing your product, than traffic that comes from a computer web site or a general links page.
How do you go about getting these kinds of links?
These sorts of quality reciprocal links usually only come about by negotiation and mutual agreement.
Once you find a business or web site you would like to link with, simply contact them and ask if you can have a link from their web site to yours.
But another very important benefit from having a high number of quality links is the effect it has on search engine ranking. A lot of the major search engines use "link popularity" as a main factor in determining where your site should rank. If your site has a lot of high quality sites linking to it, the search engines can assume it is a popular site and therefore should rank higher.
The search engines are smart though, in that they are now starting to look at not only the number of links pointing to your site, but the type of links they are.